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Why VCs keep falling in love with dating apps

Form Type. Recommended reading People 5 articles in this collection Duke of York visits Ryerson University amid Pitch Palace Tour Out of office: How to make remote teams work for your business Why community plays a pivotal role in startup success See all 5 articles. Statistics Revenue forecast for the eServices market by segment worldwide until Women also value pictures, though common interests are nearly as important for female dating app users. While it may seem like an odd prospect to look for friends on dating apps it makes sense to customers accustomed to swiping right on everything from food to love. Staying with the Ogury Tinder statistics, remember what we said about the percentage of female dating app users not being the same as the volume?

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Another set of Tinder statistics come from We are Flint, who conducted a more recent survey in early , of just over 2, Tinder users in each of the UK and the US. Things look the worst for male dating app users in New York, where the ratio stands at Tinder has introduced a range of female-specific features in the country to help change the status quo — these include the Bumble-imitating option to only allow the female in a male-female match to message first. In terms of Tinder, we see that the longest sessions are indulged in by Spanish women, who spend 43 minutes using Tinder on Sundays. Source: We are Flint. Male users were most interested in short-term dating. The SimpleTexting survey found that looking for a serious, long-term relationship was by far the most-elected choice when online daters were asked what they were looking for.

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Accessed: August 19, London comes out on top, followed by Paris and New York.

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New Market Insight: Advertising and dating apps - the perfect match - Mobile World Live

Home New Market Insight: Advertising and dating apps — the perfect match. If we parse the data so it only shows users who do use Tinder, we can see the subtle patterns and differences a little more clearly. The discrepancy presumably comes from the differing sample, which in this case focuses on users of dating apps specifically, as opposed to the wider sample of internet users surveyed by We are Flint. The question of who constitutes the primary Tinder demographic is a contentious issue then.

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